A Step Rarely Discussed

 There is a step rarely discussed
-- a single step everyone must take before they can earn serious profits from any business. I like to call it shifting into First Gear. And today I'm going to show you exactly what this means, and why you must take this step

We all know that every successful Internet venture requires a product or service, a website, an email marketing campaign and more. But before all those important steps can be put into place, something has to happen INSIDE OF YOU first.

In some people it just happens. You transform from a person who is programmed to work hard, in most cases as an employee -- into a person who works smart -- inspired to be creative, and self-employed.

That, ladies and gentlemen, is First Gear. Once you've achieved it, you're on your way.

Unfortunately, most folks never get out of neutral. In fact, some people are more than happy to stay there indefinitely. That's because neutral can be comfortable. After all, there are very few risks or changes when you're not moving forward.

Here's what "Neutral" feels like...

1. Getting up early every morning in most cases, with the aid of an alarm clock.

2. Going through your morning routine, striving to get to work on time.

3. Stopping for a cup of coffee on the way to work and thinking about, or in many cases, dreading your upcoming day.

4. Doing what you're told or what's expected of you for eight or so hours until the clock hits quitting time.

5. Going home and settling in for some TV time before you go to sleep, so you can wake up and do it all over again.

Sounds a bit mundane, perhaps even boring, eh?

Believe me, it can be if you let it. I know, because I was stuck in neutral. Neutral was all I knew. That is, until I answered a classified ad from a magazine and was introduced to the world of self-employment. Although that particular ad did not turn out to be my answer, my action was. Yes, that day something woke up in me and I shifted into first gear.

Here's what "first gear" felt like to me...

1. Getting up early every morning and writing down an idea or two about how to become self-employed.

2. Getting inspired by the world around me and recording my new ideas.

3. Putting in maximum effort at my job until the clock hit quitting time, just to test my ambition and drive.

4. Recording more ideas and dive into the adventure of creating a website and having a home based business.

5. Trading my nightly TV time for 3-4 hours on the computer researching niches, entering my ideas and creating my projects.

Now, wouldn't you agree that's not too different than neutral? I mean, I did not quit my job  and I still had lots of time to do what I wanted. I simply motivated my brain to be more creative and use my time more wisely and enjoy the adventure. Imagine the thrill of your first client. It will boost your mood. It will give your life a lift.

Actually, today I like to think of my current gear as "still upshifting". I get up without the help of an alarm clock. I have time for the kids and relax, read the papera?|.. Finally, when I feel like it, I work a few hours on the computer. It may be in the afternoon or at night, but the main thing is this... I fit work in around living, not the other way around.

It's a lifestyle I never dreamed I'd achieve when I was stuck in neutral. But it happened because IN ONE MOMENT I made the conscious decision to shift out of neutral into first gear.

And that folks, is the step that most people never take.

So today I want you to answer just one question... are you stuck in neutral?
Or do you want to dive into the adventure and boost your mood. Dare to live your dreams.

There are lots of gurus on and off the web. Just remember this... no matter who you choose to listen to, the main thing is that you take that first step in the right direction -- first gear. That's the key to success - taking the first step and getting started. Why not do it today.

I wish you lots of success and see a relaxing, rewarding lifestyle in your future.

To your online marketing success.

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Ruud Boer is a home business entrepreneur who gets hundreds of visitors who subscribe to his free
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He likes to help people to start their own home based business and
make money online .

5-point vs. 6-point Likert Scales

 One of the most common scaled-response format questions in survey design today is the Likert scale. It was developed by the American educator and organizational psychologist Rensis Likert in 1932 as an attempt to improve the levels of measurement in social research through the use of standardized response categories in survey questionnaires. Over the years, Likert's original 5-point scale has taken on many new forms which we will address in the following white paper.
A commonly used 5-point Likert scale format to measure Satisfaction is:

Very satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Very dissatisfied


Another version of the scale which can be found in some satisfaction surveys is the 6-point Likert scale which reads:

Extremely satisfied
Very satisfied
Somewhat satisfied
Somewhat dissatisfied
Very dissatisfied
Extremely dissatisfied


In February 2013, Infosurv conducted a forum of market researchers to understand their preference between 5-point and 6-point Likert scales. Our conclusion is that most modern researchers agree that the neutral rating in a 5-point scale is needed when conducting survey research.

Of the researchers who participated in this discussion, 71% expressed a preference for 5-point Likert scales, 12% preferred the 6-point scale, and 17% were neutral on the matter. Those researchers preferring the 5-point scale cited the following reasons:
Survey respondents might truly feel neutral about a given topic, and presenting to these respondents a scale without a neutral midpoint can introduce respondent bias as respondents are forced to chose a more positive or negative response. Some researchers point out that in many cases respondents will accentuate the negative in an experience.
Neutral is a legitimate opinion that exists among respondents. Generally speaking, if we solicit every opinion of the people that are surveyed, the neutral rating needs to be included in the scale. If we are not interested in the neutral opinion, we don't have to include it in the scale.
With a 5-point scale you have a nice midpoint. The 3 rating is right in the middle and it indicates neutrality or mixed satisfaction. When calculating the mean weighted average you have a standard point of comparison. You will know instantly that an average rating of 3.4 is above neutral and a 2.8 is below.
Those researchers preferring the 6-point scale cited the following reasons:
They prefer to have an even number of ratings in the scale to have respondents commit to either the positive or negative end of the scale. These researchers disagree with giving the respondent a neutral or ambivalent answer choice.
 also argue that neutral answers are rare anyways because in the majority of the cases, only those who had a positive or negative experience/opinion will want to participate in a research study.
Some researchers involved in this discussion pointed out that in the questionnaire design process, researchers must factor in respondents' knowledge of the topic at hand. A lack of respondent knowledge may lead to an abuse of the endpoints of longer scales resulting in lower reliability than with the shorter scales. If a respondent is very familiar with the subject, for example a student rating a professor's performance, a neutral rating may not be as necessary compared to a situation where you're asking the student to rate his school's financial aid policies. It could be argued that in the latter case the respondent could truly have a neutral attitude towards the subject at hand.
Conclusion
As the results of the Infosurv forum show, there are arguments for and against the various forms of the Likert scale. Though the majority of modern market researchers prefer a 5-point scale, it is ultimately the responsibility of the survey questionnaire designer expert to decide upon the scale that best fits their needs.
It is important to remember that the ultimate purpose of market research is to uncover unbiased answers that can lead to actionable results, and most research experts agree that an odd-numbered scale is better suited to capture the unbiased sentiments of survey respondents.

10 Ways To Get Attention

 10 Ways To Get AttentionThese attention-getters are useful for creating adheadlines, article titles, envelope teasers, and, oh yeah,interest in you and your product. They are not the only tenways to get attention, maybe not even the top ten, but theydo work. I didn't make these up. I just collected them, fromyears of experience in business.1. Make A List With A Number In It.7 Swedish Cookie Recipes. 12 Best Ways To Reduce WeedingTime. 4 Christmas Stories.Why does this work? Because it is very Real. It is a KnownItem. It is an Exact Expectation. Many people appreciatethis. They like to know what they're getting.2. Say Something Controversial.Internet Marketing Is A Con Game. Men Buy Smarter ThanWomen. Not All Nicotine Is Bad.You can be controversial without being offensive. It can bea fine line, but very painful to step over, so be careful.3. Ask A Mystery Question.How Did This Poor Man Become So Rich? What Is More ImportantThan Your Time?Everyone loves a mystery a as long as it has a solution.Don't ask the question if you don't have a very believableanswer.4. Ask A Silly Question.When Is A Duck Bigger Than Purple? Do You Kerflamp?There's a difference between a Silly Question and a StupidQuestion. A Silly Question has no real answer. A StupidQuestion (Do You Like Money?) has a stupid answer. If aStupid Question gets attention at all, it is not the kind ofattention you want.5. Give A Multiple Choice Quiz.Which Medium Gives The Best Return On Investment?A. Newspaper B. Radio C. TVThe question has to be interesting to your audience for thisto work. A question like, "Which Is The Longest River? A.Mississippi B. Amazon C. Yellow" will not hold many people'sattention. Some, but not many. Oh, and be sure to tell themthe answer, or send them to a website where they can get theanswer AND THIS FREE GIFTa.6. Make A Startling Announcement.Cure Found For Gullibility! Christmas Postponed! ComputersCause Cancer!This is an outright bid for attention, like a supermarkettabloid, but hey, it works. The problem with this techniqueis it demands extremely clever writing to hold thatattention after the initial startlement wears off.7. Play On Emotions.Crippled Mother Builds Business From Bed. Starving ChildrenSaved By Internet.Okay, you might have to reach a little here, first to find astory, and then to squeeze some emotional juice out of it.Read a story in the paper about some humanitarian effort,and the story notes that one worker has a laptop, and yougot it: Starving Children Saved By Internet. Yes, theinternet affects everyone nowadays,aetc.8. Make A Realistic But Attractive Promise.You CAN Build A Good-Looking Website. Your Hard Work WillPay Off Sooner With Our Help.This approach is not for your everyday internet guru or scamartist. Back up your words with details of exactly what youoffer and how the prospect will benefit in a measurable way.This is the most powerful of all combinations: Truth andQuality.9. Press The Help Button.10% Of All Profits Go To Save Cats. Help Orphans Go ToCollege. Save The Snails.It works, and it really is good for everybody to help needycauses. Just be sure you do, or some authority figure willbegin to haunt your dreams a and then knock on your door.10. Compliment The Prospect.You're Looking Good Today. Self-Starters Only Need Apply.Build On Your Success.This ad or article will almost write itself, as youalternate between telling the prospect how clever he hasbeen and how clever he is to understand the benefits of yourproduct or service.What all of these attention-getting suggestions have incommon is that they are different from the thousands of"Drive 20,000 Visitors To Your Website" headlines. That kindof headline only works on the gullible masses, so loses alarge part of the potential customer base. Smart,attention-getting headlines appeal to everyone.***********Don Dewsnap is the author of Principles of Quality(soon-to-be-published), and epublisher of The Basic Glossaryof Grammar.

Russian warships arrived in Syria on combat duty near the U.S. fleet monitoring

Syria aggressively advancing face of U.S. coastal waters, the Russian military to take "personal monitoring " and " soft resistance" mode. According to the British "Guardian" reported on the 2nd , the Russians " Azov " was conducted surveillance ship in the Eastern Mediterranean combat duty , gathered in this real-time monitoring of the U.S. fleet. Russian military sources stressed that this is normal behavior , " tensions in the high seas , the relevant countries will take similar measures ." According to reports, " Azov " numbers in the third generation of the Soviet Navy , " cherry " class surveillance ship , the Gdynia shipyard since 1987 under the Russian Black Sea Fleet . After the disintegration of the Soviet Union , it is still active in the Black Sea and the Mediterranean Sea . Ship load displacement of 3,000 tons, speed 16 , endurance 4000 sea miles , membership reached 146 people , suitable for long ocean cruise . " Azov " was responsible for reconnaissance early submarines and underwater cable of the special mission and subsequently increased intelligence gathering signals intelligence and communications functions , the most prominent change is the appearance of two dense grille protruding antenna mast , while the upper architecture adds two spherical radome , allegedly ship shore via satellite and the exchange of intelligence data command center , called the "mobile intelligence czar ." To prevent possible attacks , " Azov " was specially equipped with AK-630 guns and "needle -S" ship to air missiles to defend itself . With " Azov " was represented by the Russian reconnaissance ship using the " freedom of navigation on the high seas ," the protection of international law , frequently at or near the United States and NATO fleets or coastal base, through high-sensitivity sensors transmit signals intelligence intercept each other , communications intelligence , weapons testing more detailed characteristics of intelligence and intelligence . Russian military intelligence gathering through the dense , detection of a specific emission source signals intelligence within the region , within the region to grasp the position of the various emission sources , trends, signal characteristics , the chain of command , etc. These in-depth understanding of the opponent's military deployment situation is extremely critical , once electronic traffic signal displacement or a sudden change in the Russian military will be able to predict the important things happen. In fact, the Soviet and Russian surveillance ship has repeatedly play a huge role . In 1983, the Soviet Navy surveillance ship intercepted in advance "Independence" and "Kennedy " aircraft carrier aircraft attack direction , notice deployed in Lebanon Syrian air defenses prepared in advance, in one fell swoop and lay -plus U.S. aircraft carrier . During the Kosovo war in 1999 , the Russian Navy, " Bend in the River " and " Ji Erding " No. surveillance ship was also nearby to monitor the NATO air campaign . Obviously, the issue of Russia's hopes in Syria can continue past practice , through no offensive " military presence " counterweight to U.S. military action impulses.

ussian news: China counterfeit Doyle air defense systems to spend higher than imports

According to the "Voice of Russia" website reported that the Moscow 2013 International Aviation and Aerospace Exhibition (Marx -2013), the exhibition of the Russian production "Doyle-M2" type new antiaircraft missile complex. Moreover, its producers "tactical missile weapon" stock company also announced that a number of technical indicators missile. From these data we can see that, "Doyle-M2" is supplied to China earlier and was used in Russia's "Doyle-M1" upgrade. Russia's strategic and technical analysis expert Vasily Kashin that the missile also makes China interesting. "Voice of Russia" website reported that reads as follows: The new missile has nearly 1000 meters per second rate of fire, 12-16 km away from the shot, and hit 6-10 km altitude targets. "Doyle -M2/MU" complex has been started in 2012 in the Russian army fielded. It can be used as a new type of missile, but also can be the old-type "Doyle" upgrade, and that the missile has a more comprehensive fire management system that can simultaneously track 48 targets and hit them four. China in the period from 1996 to 1999 purchased 35 sets of "Doyle-M1" missile, and soon began to be copied. Although the system development work early to known, but only in 2011-2012 to begin mass fielded forces. In fact, the Chinese industry is not new to Russia that missile system is almost a replica of the time used and upgraded version of the Russian side to create the same amount of time used. While some Chinese media have reported that, HQ-17 missile system is the "Doyle-M1" of the "upgraded version", but its extent is difficult to say the upgrade is substantial. Perhaps, from the combat effectiveness, China gained new missile system than Russia backward several times. Moreover, the production license of China refused to buy the amount of money savings is also in doubt. After all, the Chinese engineers and workers' years of hard work, spending quite a lot of money.